We Balens Europe BV and Balens Ltd (also referred to as “Balens”, “we”, “us” or “our”) are registered companies:

  • Balens Europe BV in the Netherlands, registered address Prins Hendrikkade 169-1 1011 TC Amsterdam.  AFM registration number 12046134,
  • Balens Europe BV – UK Branch, based at Bridge House, Portland Road, Malvern, Worcestershire, UK, WR14 2TA, and
  • Balens Ltd in England, Company no. 4931050, registered address Bridge House, Portland Road, Malvern, Worcestershire, UK, WR14 2TA.

Balens Europe BV, including its UK Branch, is a wholly-owned subsidiary of Balens Ltd.  Balens Europe BV is an Insurance Broker and agent, our role and the service we provide is to support you with the purchase of insurance for your business’ and/or personal insurance requirements.  Balens Ltd provide technical, administrative and operational support to enable Balens Europe BV to execute its role and services.


This Notice is designed to help you understand what kind of information we collect in connection with our products and services and how we will process and use this information. In the course of providing you with products and services we will collect and process information that is commonly known as personal data.

This Notice describes how we collect, use, share, retain and safeguard personal data.

This Notice sets out your individual rights; we explain these later in the Notice but in summary these rights include your right to know what data is held about you, how this data is processed and how you can place restrictions on the use of your data.


Personal data is information relating to an identified or identifiable natural person. Examples include an individual’s name, age, address, date of birth, gender and contact details.

Personal data may contain information which is known as special categories of personal data. This may be information relating to and not limited to, an individual’s health, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic and biometric data, or data relating to sexual orientation.

Personal data may also contain data relating to criminal convictions and offences.

For the purposes of safeguarding and processing criminal conviction and offence data responsibly, this data is treated in the same manner as special categories of personal data, where we are legally required to comply with specific data processing requirements.


In order for us to provide and administer insurance and/or membership services for you, we will collect and process personal data about you. We will also collect your personal data where you request information about our services, customer events, promotions and campaigns.

We may also need to collect personal data relating to others in order to provide and administer insurance. In most circumstances, you will provide us with this information. Where you disclose the personal data of others, you must ensure you are entitled to do so.

You may provide us with personal data when completing online quote or contact forms, when you contact us via the telephone, when writing to us directly or where we provide you with paper-based forms for completion or we complete a form in conjunction with you.

We will share your personal data within our group of companies and with business partners. This is normal practice within the insurance industry where it is necessary to share information in order to place, quantify and underwrite risks, to assess overall risk exposure and to process claims. It is also necessary to determine the premium payable and to administer our business.

We also share personal data with authorised third parties, this is necessary where we are required to do so by law, where we need to administer our business, to quote for, source, place and administer your insurances including to perform underwriting activities and to process claims. Some examples follow:

  • Insurers;
  • Underwriters;
  • Credit reference agencies;
  • Claims handling companies;
  • Loss adjusters;
  • Insurance brokers;
  • Reinsurers;
  • Regulators;
  • Your Affinity Scheme Provider (Association, Training School or Membership Organisation etc.) where applicable.

We will collect your personal data when you visit our website, where we will collect your unique online electronic identifier; this is commonly known as an IP address.

We will also collect electronic personal data when you first visit our website where we will place a small text file that is commonly known as a cookie on your computer. Cookies are used to identify visitors and to simplify accessibility, and to monitor visitor behaviour when viewing website content, navigating our website and when using features. For more information please see our Website and Cookie Policy.

We may record your communications with us when contacting our Balens Team Members and business services.

Where we collect data directly from you, we are considered to be the controller of that data i.e. we are the data controller. Where we use third parties to process your data, these parties are known as processors of your personal data. Where there are other parties involved in underwriting or administering your insurance, they may also process your data in which circumstance we will be a joint data controller of your personal data.

A data ‘controller’ means the individual or organisation which, alone or jointly with others, determines the purposes and means of the processing of personal data.

A data ‘processor’ means the individual or organisation which processes personal data on behalf of the controller.

As a provider of insurance and/or membership services, we will process the following categories of data:

  • Personal data such as an individual’s name, address, date of birth, gender, contact details and details of historic claims
  • Special categories of personal data such as health and details on historic claims resulting in injury (physical and physiological)
  • Data relating to criminal convictions and offences such as details of driving offences or insurance fraud

If you object to the collection, sharing and use of your personal data we may be unable to provide you with our products and services.

For the purposes of meeting European Data Protection (including the General Data Protection Regulation (GDPR) and De Uitvoeringswet AVG (UAVG) {Dutch data protection act} territorial scope requirements, the Netherlands and the United Kingdom are identified as the named territories where the processing of personal data takes place.

If you require more information about our insurance processes, or further details on how we collect personal data and with whom we share data with, please contact our Data Privacy Representative by e-mailing dataprotection@balens.co.uk 


We will use your personal data for the performance of our contract with you, to quote for and provide you with insurance products and services, to process claims and renewals, to administer your policy and our business, to respond to any requests from you about services we provide and to process complaints. We will also use your personal data to manage your account, perform statistical analysis on the data we collect, for financial planning and business forecasting purposes and to develop new and market existing products and services.

We will use the special category and criminal conviction data we collect about you for the performance of our contract with you which is deemed to be necessary for reasons of substantial public interest. This allows us to quote for and provide you with insurance products and services, to process claims and renewals and to administer your policy.

In purchasing our products and services you should understand that you are forming a contract with us. If you contact us for a quote or request details on the services we provide, we consider ourselves as having a legitimate business interest to provide you with further information about our products and services. You may request to be withdrawn from all such marketing activities at any time.

In some situations we may request your consent to market our products and services to you, to share your data. Where we require consent, your rights and what you are consenting to will be clearly communicated to you. Where you provide consent, you can withdraw this at any time by contacting our Data Privacy Representative at dataprotection@balens.co.uk


  • For all Professional Liability and Malpractice policies, including Clinics policies with a Professional Liability element, and Commercial Legal Expenses policies, we will retain your personal data at the end of any contractual agreement indefinitely.  This data will be retained for the protection of our clients, should a late discovered incident give rise to a claim, we will be able to prove whether you had insurance in place at the time of the incident.
  • Where you have requested a quote or contacted us for details of our products and services, and where this quote does not progress to an Insurance contract and we do not have any contracts with you, we will retain your personal data a period of 18 months.
  • Where you make a complaint, we will retain the data for 10 years.
  • Where you or law enforcement agencies inform us about any active investigation or potential criminal prosecution, we will comply with legal requirements when retaining this data.

The retaining of data is necessary where required for contractual, legal or regulatory purposes or for our legitimate business interests for statistical analysis (profiling) and product development and marketing purposes.

Sometimes we may need to retain your data for longer, for example if we are representing you or defending ourselves in a legal dispute or as required by law or where evidence exists that a future claim may occur. Balens full Data retention policy is available on request.

You should be aware that we may use automated decision making (services/tools and techniques) to check for customer suitability to our products, for example we might perform a credit search to check an individual’s solvency and credit rating. We also analyse data to identify products and services that customers may be interested in, this is commonly known as profiling. You have the right to object to the use of profiling activities and the use of automated decision making (services/tools and techniques).

Please contact our Data Privacy Representative at dataprotection@balens.co.ukif you object to the use of, or you have any questions relating to the use of, your data, the retention of your personal data or the use of profiling and automated decision making services/tools and techniques.

You can opt out of receiving marketing services by e-mailing events@balens.co.uk 


Where we transfer your personal information to countries that are outside of the European Economic Area (EEA) we will ensure that it is protected and that the transfer is lawful.

We will do this by ensuring that the personal information is given adequate safeguards by using ‘standard contractual clauses’ which have been adopted or approved by the UK and the EU, or other solutions that are in line with the requirements of European data protection laws.

A copy of our security measures for personal information transfers can be obtained from our Data Privacy Representative at Balens Europe BV UK Branch, Bridge House, Portland Road, Malvern, UK, WR14 2TA; email dataprotection@balens.co.uk


Individuals are provided with legal rights governing the use of their personal data. These grant individuals the right to understand what personal data relating to them is held, for what purpose, how it is collected and used, with whom it is shared, where it is located, to object to its processing, to have the data corrected if inaccurate, to take copies of the data and to place restrictions on its processing. Individuals can also request the deletion of their personal data.

These rights are known as Individual Rights under the Data Protection Legislation. The following list details these rights:

  • The right to be informed about the personal data being processed;
  • The right of access to your personal data;
  • The right to object to the processing of your personal data;
  • The right to restrict the processing of your personal data;
  • The right to rectification of your personal data;
  • The right to erasure of your personal data;
  • The right to data portability (to receive an electronic copy of your personal data);
  • Rights relating to automated decision-making including profiling.

Individuals can exercise their Individual Rights at any time. As mandated by law we will not charge a fee to process these requests, however if your request is considered to be repetitive, wholly unfounded and/or excessive, we are entitled to charge a reasonable administration fee.

In exercising your Individual Rights, you should understand that in some situations we may be unable to fully meet your request, for example if you make a request for us to delete all your personal data, we may be required to retain some data for taxation, prevention of crime and for regulatory and other statutory purposes.

You should understand that when exercising your rights, a substantial public or vital interest may take precedence over any request you make. In addition, where these interests apply, we are required by law to grant access to this data for law enforcement, legal and/or health related matters.

The flow of data within the insurance sector is complex and we ask you to keep this in mind when exercising your ‘rights of access’ to your information. Where we may be reliant on other organisations to help satisfy your request this may impact on timescales.

If you require further information on your Individual Rights or you wish to exercise your Individual Rights, please contact our Data Privacy Representative by e-mailing dataprotection@balens.co.ukor by writing to The Data Protection Representative Balens Europe BV- UK Branch, Bridge House, Portland Road, Malvern, UK, WR14 2TA.


We will take all appropriate technical and organisational steps to protect the confidentiality, integrity, availability and authenticity of your data, including when sharing your data within our group of companies and authorised third parties.


To ensure data privacy and protection has appropriate focus within our organisation, our Managing Director, Joe Balen, acts as our Data Privacy Representative.    The Data Privacy Representative may be contacted at: dataprotection@balens.co.ukor Balens Europe BV - UK Branch, Bridge House, Portland Road, Malvern, UK, WR14 2TA.


If you are dissatisfied with any aspect of the way in which we process your personal data please contact our Data Privacy Representative by e-mailing dataprotection@balens.co.uk

You also have the right to complain to the relevant Data Protection authority in your country of domicile.  These Authorities include:


If you have any questions regarding this Notice, the use of your data and your Individual Rights please contact our Data Privacy Representative at Balens Europe BV – UK Branch, Bridge House, Portland Road, Malvern, WR14 2TA or by e-mailing dataprotection@balens.co.uk or by telephoning 01684 898995.

Balens Limited is registered with the UK Information Commissioner, registration number Z8259276.